Published on April 7th, 2021 |
by Newt Rayburn
The link between the ITC and small units, he said, makes money for about 13,000 people, mostly underprivileged women, through self-help groups, small entrepreneurs and NGOs. Mangaldeep has signed agreements with state governments throughout the country, including those of Orissa, Tripura and Assam, as the Agarbatti industry has the potential to create sustainable livelihoods for rural India. The initiative developed as cooperative units has helped to strengthen the bargaining power of small units and adapt their product to market demand, minimize transaction costs, optimize logistics and facilitate access to official credit facilities of banks and financial institutions, Rajasekharan said. Some of them even obtained loans at competitive interest rates from banks, he added, because they were associated with the ITC. “Before, we thought our own brand would bring us more benefits than our sales to ITC. But the competition has become so tough that there is no big difference between selling our own brand and selling Agarbattis to ITC,” he added. 1. Rohagarbati Manufacturing 2. Agarbatti Gross and Branded Agarbatti Make 3.
Diving and packing unit 4. Sales of Branded Agarbatti We participate in Agarbatti`s production activities for new entrepreneurs with the operation of its own plant, research and development, manufacturing and marketing Agarbatti and the promotion of new entrepreneurs Raw and Branded Agarbatti Manufacturing Factories throughout India to launch its own brand. We are creating Raw and Branded Agarbatti Manufacturing Factories throughout India by new contractors, offering fully self-sufficient agarbatti, producing machines and raw materials close to suppliers, providing branded packaging equipment and perfumes with affordable training and technology costs under a secure business contract. Scented agarbattis need raw agarbattis in a huge level to make them fragrant agarbattis. Thus, we insert Made Agarbatti Manufacturing Units from machines and care for high quality raw/unscented agarbattis products and purchase them regularly by agreement in accordance with these terms and conditions of sale. Setting up Agarbatti manufacturing units, maintaining quality and purchasing through the guaranteed buyout agreement. Contact DIVYESH MEHTA – 91 98242 86332 OR E.mail – [email protected] Agarbattis are marketed in more than half a million retail stores that market other ITC consumer products. Incense sticks offer both urban and rural markets.
The sector grew with an annual growth rate of 12-13 percent and ITC Agarbattis grew with more than three times that rate, said V M Rajasekharan, head of ITC`s Agarbatti division. Business in the hometown, referrals suppliers and buyers, training supply, signature buyout contract… The company has committed 20 small units in the completion of the Agarbattis, which together provide about 700 million sticks per month. In an attempt to increase production, it would add five to ten other suppliers, Rajasekharan said. A business model combining competitiveness and social value-added is particularly important in late rural communities, where over-reliance on agriculture, declining farm incomes and productivity, and the creation of sustainable livelihoods outside agriculture are of paramount importance, Rajasekharan added. ITC`s Mangaldeep brand is one of the largest national agarbatti brands in the Agarbatti Indian industry. The sector is dominated by disorganized players and ITC`s market share is estimated at between 7 and 8%. Kashi Vishwanath Gupta, a small entrepreneur who founded two factories that supply Agarbattis to ITC and produces his own brand, Ananth Agarbattis, at a third plant (in Bangalore), says the ITC link has helped create added value.